The Bicycle Book

 

The Feel-Good Memoir/Business Book with 12 Secrets of Serving Others in Business and Life.

The Bicycle Book

 

The Feel-Good Memoir/Business Book with 12 Secrets of Serving Others in Business and Life.

Steven J. Anderson’s Innovative Autobiographical Business Novel Turns Fond Remembrance of a Boyhood Paper Route Into Business School on 20-Inch Wheels

Steven J. Anderson’s Innovative Autobiographical Business Novel Turns Fond Remembrance of a Boyhood Paper Route Into Business School on 20-Inch Wheels


Available February 28, 2022!  > PRE-ORDER Anderson’s Latest Book Today!

Available February 28, 2022!  > PRE-ORDER Anderson’s Latest Book Today!


“Where People Mean Everything” is exactly where you need to be to thrive and prosper in your career and your life.

And it’s exactly where The Bicycle Book takes you on two intertwining paths.

One is the author’s fond, oftentimes funny tale of being a newbie paperboy at the tender age of twelve. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars that took place on a very regular basis!

Then, in prescriptive information for the here and now, the author takes you to Where People Mean Everything in a series of clear, eminently do-able lessons to:

  • Make your own unique service promise and hew to a high service standard
  • Transform service glitches into wins with great recoveries
  • Create loyal customers who are more than just satisfied
  • Get reliable customer feedback and make the most of it
  • Own all you’re responsible and accountable for, no blame or complain
  • Forget about giving back and start doing good
  • Elevate your outlook from just doing to being

There’s much more in story and instruction. It all comes together in final passages that bring the past vividly into the present. And a tear to the eye…

Author Steven J. Anderson announces the upcoming release of The Bicycle Book!


The story of a boy, his father, a paper route and 12 secrets of serving others in both business, and in life.


“Where People Mean Everything” is exactly where you need to be to thrive and prosper in your career and your life.

And it’s exactly where The Bicycle Book takes you on two intertwining paths.

One is the author’s fond, oftentimes funny tale of being a newbie paperboy at the tender age of twelve. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars that took place on a very regular basis!

Then, in prescriptive information for the here and now, the author takes you to Where People Mean Everything in a series of clear, eminently do-able lessons to:

  • Make your own unique service promise and hew to a high service standard
  • Transform service glitches into wins with great recoveries
  • Create loyal customers who are more than just satisfied
  • Get reliable customer feedback and make the most of it
  • Own all you’re responsible and accountable for, no blame or complain
  • Forget about giving back and start doing good
  • Elevate your outlook from just doing to being

There’s much more in story and instruction. It all comes together in final passages that bring the past vividly into the present. And a tear to the eye…



About Peter Arkle, Illustrator

While writing The Bicycle Book, Steve enjoyed the relationship he built with internationally acclaimed illustrator, Peter Arkle. Peter is a visual journalist, based in Manhattan’s East Village. His work has appeared in countless magazines, books, ads and newspapers. He’s known for his graphic storytelling; his work is smart and involved, and he’s passionate about his subjects. “I really enjoyed working with Steve on this fun project”, Arkle said.

(Peter’s digital “self portrait”, left)

About Peter Arkle, Illustrator

While writing The Bicycle Book, Steve enjoyed the relationship he built with internationally acclaimed illustrator, Peter Arkle. Peter is a visual journalist, based in Manhattan’s East Village. His work has appeared in countless magazines, books, ads and newspapers. He’s known for his graphic storytelling; his work is smart and involved, and he’s passionate about his subjects. “I really enjoyed working with Steve on this fun project”, Arkle said.

(Peter’s digital “self portrait”, above)